In East Tennessee, between the cities of Chattanooga and Knoxville, there is a little town called Niota. In that little town, there is a hosiery mill called Crescent. And there, my friends, you will find the home of the World’s Softest® Sock. We are an American company. We were founded in Niota, Tennessee over 100 years ago. We've built, expanded, re-built after a fire, expanded even more, and here we stay. We watch kids play baseball across the road, we listen to the trains rumble down the tracks, and we've been known to drag out the grills and cook up some burgers in the summer.