We believe in the power of confidence. The world tries to dictate how you can be, and it takes bravery to be yourself. Sock It to Me truly means, “Bring It On!” We make awesome things to wear that laugh defiantly at the world’s expectations. Sock It to Me believes everyone has a unique voice that deserves to be heard. We believe in unicorns, sasquatch, and all the magical things that color outside the lines. We believe that the world would be a better place if everyone felt encouraged to be their authentic self.